Disney’s New Annual Pass Structure: Studying Supply and Demand

Disney Parks, over the weekend, announced another price increase to their annual passes and a new annual pass structure.  The weekend’s increase was the second increase since May 2014 and structure change and the introduction of blackout dates to the Walt Disney World calendar for some “lower tier” annual passes.  This is a lot of change for people to digest in a short period of time.  In general, people do not like change and protest that change.  “I’m never buying annual passes again…..Disney has priced me out of the annual pass market.”

This article is just going to focus on the annual passes at Walt Disney World not the annual pass fee increases and structure changes at Disneyland.

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