In the past couple days, there are have been a number of people who have received surveys asking about “dynamic pricing” and Walt Disney World. This is not dynamic pricing in the truest sense of the word. Dynamic pricing is when the market, to a point, dictates what the price of a ticket for an event is going to be. Disney is investigating if it wants to maintain its current model of pricing or move to a more dynamic model of pricing where certain, more popular, dates will cost more than less popular dates.
Let me say that some business, mainly baseball teams, have been doing this for years. It’s done in an attempt to get more people to come to the “less popular” games while making more of a profit of the games that people are coming anyway. Usually, there is a price floor which the tickets if bought from the team do not fall below. People can still get tickets, below market value, if they purchase (at their own risk) from a third-party vendor.